FROOG | Creating Addictive Relationships With Finances

About Froog

FROOG [FRÜG]
(noun) - A FUTURISTIC PLAY ON THE WORD "FRUGAL"
(verb) - TURNING FINANCIAL FITNESS INTO SECOND NATURE

Froog is a financial engagement company that creates addictive relationships with finances between users and their financial institutions. We start where traditional financial management approaches stop by enriching financial data with layers of behavioral psychology, measuring anxiety levels, and mapping financial ambitions.

Froog builds financial knowledge and confidence in fun and enjoyable ways by championing the idea of financial fitness, and by giving users powerful, transparent insights into their financial behaviors and motivations.

Financial Fitness

Our 'always-on' financial fitness platform shapes your day-to-day financial behavior to help you achieve goals and the life you imagine for yourself.

Personalized Offers

By understanding your preferences, tastes and financial goals we develop personalized partner offers optimized to fit your lifestyle and financial objectives.

Transparency

Froog's powerful dashboard and analysis engine helps you understand why you spend what you spend and help you hack your behavior to achieve optimal financial fitness.

Curated Finance

In partnership with financial institutions, Froog offers a breadth of financial products that evolve, change and adapt with you as you progress through goals and life.

Financial Literacy

With an eye on the long term, Froog provides ongoing financial learning opportunities that are proven to contribute to your long-term financial well-being.

Self-Quantification

Froog allows users to learn from and improve financial decision-making by introducing financial scores and measures, personalized for unique individuals based on their financial patterns

Divider Background

Meet The Team

Froog's ambitious vision is rooted in the passion, drive and experience of our employees. We are passionate about the future of personal finance, about revolutionizing financial management, and above all - about empowering users with financial knowledge.

Omar Asghar
Chief Executive Officer

Co-Founder of Froog and Former Banking Executive.

Nicolas Beausejour
Management associate

Accelerating the Way Froog Shapes the Future

Bobby Calder, Ph.D
Chief Behavioral Officer

Tenured Professor, Psychologist, Consumer Behavior Marketeer

RAZA HASAN
Director of Operations & Finance

Co-Founder of Froog and Former Financial Consulting Executive

NABEEL MALIK
Chief Growth Officer

Co-Founder of Froog and Former Banking Executive.

Atif Mumtaz
Chief Technology Officer

Serial Tech Entrepeneur, Leading Product Engineering

Contact Us

If you are interested in speaking with us, please drop us a line using the coordinates below.